New Category Launch

The Brief

New Category for DTC Intimates Brand

End-to-end project management for a new category launch within a DTC intimates brand, introducing an innovative fabric technology and significantly expanded size inclusivity. This project encompassed product development, creative production for 104+ assets, and the implementation of streamlined workflows that reduced production timelines and improved efficiency.

  • Implemented Frame.io creative review software to optimize feedback and asset delivery.

  • Developed automated approvals workflow, reducing post-production timeline by 25%.

  • Decreased overall creative production lead-time by 5 weeks through strategic initiatives.

CREATIVE OPERATIONS STRATEGY

  • Developed comprehensive end-to-end project timelines in Asana.

  • Led creative project management across E-Commerce, Paid & Organic Media, and CRM.

CREATIVE PROJECT MANAGEMENT

Tool Stack

The Results

LAUNCH 1: INK, BLACK

LAUNCH 2: IVY

EMAIL & SMS

TOTAL ASSETS

E-COMMERCE

PAID & ORGANIC

Client Testimonials

Lindsay Gatto, Harper Wilde

“Kelly is one of the best project managers I have ever worked with. Her organization, communication, and anticipation of set backs allowed our team to execute on numerous projects without any faults. She was able to understand and balance the needs of multiple teams across creative, email, paid, and social. She approached any challenges that arose in a calm and methodical way, and was able to come up with a solution extremely quickly. Kelly is one of those people that you can truly rely on. I cannot recommend Kelly enough!”

Clara Pathe, Harper Wilde

“Kelly took our creative workflow from a frantic, stressful, ever-changing list of last-minute asks and built an incredibly comprehensive system in Asana that allowed stakeholders to have insight and input, and for us creatives to have the information and lead-time we needed to create our best work. We would never have been able to scale our creative output in the way that we did without her expertise. ”

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